Festive Cheer as Children’s Charity Opens Brand-new Shop in Coventry

Christmas came early to Coventry today (Friday 21 December) with the opening of a brand-new shop by Acorns Children’s Hospice.

The charity has breathed new life into a building that was once home to Willenhall Library by offering top-quality pre-loved items at bargain prices.

The new shop in Remembrance Road was officially opened by Acorns inspirational Young Ambassador Assya Shabir.

Assya has the rare skin blistering condition Epidermolysis Bullosa (EB) and received care from Acorns as a child, and she recently had the honour of giving Prince William a tour around Acorns.

Performing the ribbon cutting ceremony the 31-year-old said: “I’m honoured to open Acorns new Coventry shop and I’m touched by the amount of people who have turned out to support the opening and who are willing to volunteer.

“Acorns is a huge part of my life – they’ve helped me become me. Acorns have supported me not just emotionally but physically and mentally and they have always been there for me and my family. Without them I wouldn’t be here.”

Acorns has over 50 shops on high streets across the region raising money towards the £10 million per year the charity needs to continue its work providing vital care for life limited and life threatened children and support for their families.

The new Willenhall shop boasts good-quality furniture, homeware, clothes, toys, games and accessories at great prices. It is the charity’s third shop in Coventry, joining Acorns shops in Canon Park and Radford.

Cherry Bromfield, Acorns Area Manager, said: “It’s the season for giving and we’re very excited to bring a brand-new shop to Willenhall this Christmas.

“We have some fantastic supporters in Coventry. Last month our Coventry fundraising group reached an incredible £1 million fundraising. It’s this dedication that enables us to continue our work caring for children and families and we hope the local community will support us now by visiting at our new shop.”

Shopping at Acorns and donating quality items is a quick way to support the charity. All profits made go directly back into providing care and support to children and families.

Acorns is appealing for more volunteers to put their spare time and talent to good use at one of the charity’s retail shops. For more information about volunteering opportunities, please visit www.acorns.org.uk/shop-volunteer


For more information or for interview, photograph or filming opportunities, contact the PR and Communications team:

David Chamberlain: 01564 825020 / 07817 612422 / david.chamberlain@acorns.org.uk
Nicki Robinson: 01564 825062 / 07814 302153 / nicki.robinson@acorns.org.uk

Notes to editors:

Due to the sensitive nature of Acorns care services it refrains from using the words ‘terminal’ or ‘terminally ill’ in its press releases and public communications when describing the children who use Acorns and the conditions that they have. Instead, Acorns uses the words ‘life limited’, ‘life limiting’, or ‘life threatening’. Acorns kindly requests that you respect this in your communications when referring to Acorns Children’s Hospice. Acorns children have a lot of living to do. Thank you.

• This year Acorns is celebrating its 30th anniversary. Acorns in Birmingham, Selly Oak was opened in 1988 by HRH Diana, Princess of Wales. Acorns in the Black Country, Walsall opened in 1999 and Acorns for the Three Counties, Worcester opened in 2005. To find out more visit www.acorns.org.uk/30years

• Acorns is currently the UK and the world’s largest children’s hospice charity, as measured by the number of children it is helping to care for.

• It costs nearly £10 million a year to run Acorns services providing care for children and support for their families. The charity relies heavily on donations to fund the majority of its activities.

• To find out more about Acorns, please visit www.acorns.org.uk