Charity Wins National Recognition for Promoting Diversity

A charity providing vital care for children and families across the West Midlands is celebrating after receiving national recognition for its work in meeting their diverse cultural and religious needs.

Acorns Children’s Hospice has been given the Diversity Champion Not for Profit Sector Award for the fourth year running – an award which highlights organisations that actively promote diversity in ways that benefits all employees, beneficiaries and the wider community.

Emma Aspinall, Director of Care at Acorns, said: “The children and their families at Acorns come from a wide range of cultural and religious backgrounds and we work had to make sure we respect and meet their needs. So it is fantastic that our commitment to promoting diversity has once again been recognised in this way.

“As part of the award, we are given constructive feedback on how we can further improve, which we will work hard to address to make sure we are the best we can be in every area of our work.”

Judges singled out for praise the charity’s ‘excellent cultural awareness’, effective and diverse communication, inclusive and representative organisational images, its inclusive ethos and the bi-annual meetings of an Equality and Inclusion Steering Group.

The charity, which operates hospices based in Birmingham, Walsall and Worcester, provides vital care for children and young people with life limiting and life threatening conditions as well as support for their families.

In the past year Acorns has cared for over 870 children and more than 1,090 families, including those who are bereaved.

It costs nearly £10 million a year to run Acorns services and the charity relies heavily on the generosity of the community and local businesses for the majority of this amount.

For more information about Acorns, please visit


Photo caption: Acorns is celebrating after receiving the Diversity Champion Not for Profit Sector Award for the fourth year running

For more information or for interview, photograph or filming opportunities, contact the PR and Communications team:

David Chamberlain: 01564 825020 / 07817 612422 /
Nicki Robinson: 01564 825062 / 07814 302153 /

Notes to editors:

Due to the sensitive nature of Acorns care services it refrains from using the words ‘terminal’ or ‘terminally ill’ in its press releases and public communications when describing the children who use Acorns and the conditions that they have. Instead, Acorns uses the words ‘life limited’, ‘life limiting’, or ‘life threatening’. Acorns kindly requests that you respect this in your communications when referring to Acorns Children’s Hospice. Acorns children have a lot of living to do. Thank you.

  • This year Acorns is celebrating its 30th Acorns in Birmingham, Selly Oak was opened in 1988 by HRH Diana, Princess of Wales. Acorns in the Black Country, Walsall opened in 1999 and Acorns for the Three Counties, Worcester opened in 2005. To find out more visit
  • Acorns is currently the UK and the world’s largest children’s hospice charity, as measured by the number of children it is helping to care for.
  • It costs nearly £10 million a year to run Acorns services providing care for children and support for their families. The charity relies heavily on donations to fund the majority of its activities.
  • To find out more about Acorns, please visit