East End Foods Director Announced as Patron of Acorns Children’s Hospice

Acorns Children’s Hospice has announced the appointment of East End Foods Plc Director and Company Secretary, Dr Jason Wouhra OBE as a Patron for the charity.

Dr Wouhra takes up the official role at Acorns, which this year marks its 30th anniversary providing vital care for life limited and life threatened children and support for their families across the West Midlands.

Commenting on the appointment, Toby Porter, Chief Executive of Acorns, said: “We are absolutely thrilled that Jason has agreed to become an Acorns Patron in this, our 30th anniversary year.

“Jason is recognised and respected across our region not just for his business skills, but also as an extremely important advocate for many of the things that we value most deeply at Acorns – the highest standards in health care, compassion, inclusion, and strategic partnerships between business, statutory providers such as the NHS, and charities.

“The engagement and support of Jason and his wife Daali will be a huge help in raising awareness across Birmingham and the West Midlands for the care provided by Acorns to the children and families that is our privilege to serve”.

Established in 1988, Acorns first hospice, based in Selly Oak, Birmingham was officially opened by HRH the Princess of Wales. In the past year the charity has cared for over 870 children and supported more than 1,090 families, including those who are bereaved.

Dr Jason Wouhra said: “I am delighted to become a Patron of Acorns, a charity I have admired for many years. I had been very impressed and also very moved during an earlier visit I had made to Acorns in the Black Country based in Walsall.

“My recent visit to their Birmingham hospice in Selly Oak earlier this month confirmed to me the quality of their care and the dedication of their staff and volunteers. This is a very special local charity, helping children and families from across our diverse West Midlands community, all of whom are facing the toughest imaginable challenges. I think Acorns deserves all of our support.”

Acorns provides a network of specialist care and support to children and support for their families, both within the hospice and in family homes.

It costs the charity nearly £10 million every year to provide its services and it relies on fundraising for the bulk of this amount.

For more information about Acorns, please visit www.acorns.org.uk



Photo captions:
Dr Jason Wouhra, East End Foods Director and Company Secretary
Toby Porter, Chief Executive Office, Acorns Children’s Hospice

For more information or for interview, photograph or filming opportunities, contact the PR and Communications team:

David Chamberlain: 01564 825020 / 07817 612422 / david.chamberlain@acorns.org.uk

Nicki Robinson: 01564 825062 / 07814 302153 / nicki.robinson@acorns.org.uk

Jamie Perry: 01564 825063 / 07971 913042 / jamie.perry@acorns.org.uk

Note to editors:

Dr Jason Wouhra OBE

Dr Wouhra is a Director and Company Secretary of East End Foods plc. He is also the Institute of Directors West Midlands Chairman. In addition to his work with the IoD Jason holds numerous voluntary and community positions. Currently he is a non-executive director at University Hospitals Birmingham NHS Foundation Trust and is the Chair of Aston University’s Development Board, the West Midlands Police Business Crime Prevention Board and the Child Poverty Commission. In addition, Dr Wouhra has played a leading role in improving international trade links between the UK and India. He is also the patron of a number of charities and was Chair of the Library of Birmingham Advisory Board, Vice Chair of the Black Country LEP and was awarded an Honorary Doctorate by Aston University in 2014. Dr Wouhra and his wife Daali have supported a number of local and national charities through regular gala dinners they host.

In February 2018, Dr Wouhra  was invested with an OBE for services to Business and International Trade by His Royal Highness Prince Charles, the Prince of Wales.

Acorns Children’s Hospice

  • Due to the sensitive nature of Acorns care services it refrains from using the words ‘terminal’ or ‘terminally ill’ in its press releases and public communications when describing the children who use Acorns and the conditions that they have. Instead, Acorns uses the words ‘life limited’, ‘life limiting’, or ‘life threatening’. Acorns kindly requests that you respect this in your communications when referring to Acorns Children’s Hospice. Acorns children have a lot of living to do. Thank you.

  • This year Acorns is celebrating its 30th Acorns in Birmingham, Selly Oak was opened in 1988 by HRH Diana, Princess of Wales. Acorns in the Black Country, Walsall opened in 1999 and Acorns for the Three Counties, Worcester opened in 2005.

    To find out more about this year’s 30th celebrations and how you can get involved, visit www.acorns.org.uk/30years

  • Acorns is currently the UK and the world’s largest children’s hospice charity, as measured by the number of children who we are helping to care for.
  • It costs nearly £10 million a year to run our care services providing care for the child and support for families. Acorns relies heavily on the community to fund the majority of its activities. 
  • To find out more about Acorns, please visit acorns.org.uk/30years