Deputy Mayor Reopens Lichfield’s Updated Charity Shop


The Acorns Children’s Hospice shop in Lichfield has been given a new lease of life after a two-week refurbishment.

Deputy Mayor of Lichfield, Councillor Peter Hitchman, who has been a volunteer at the shop for nearly 10 years, officially opened the store today (Thursday, June 14), which now boasts an updated colour scheme and improved interior design.

Shop manager Gloria Montford said: “We are grateful to the Deputy Mayor for officially reopening the store. It’s very exciting to finally allow shoppers in to see the new look. We rely on the income from our network of shops to provide the care children need so it’s really important to make them inviting places to shop.”

Val Hammond, Head of Retail for Acorns Children’s Hospice, said: “As a major contributor to Acorns income, it’s crucial we strive to maintain the high standard of our charity shops for customers. The revamp of our Lichfield shop will enhance the retail experience and ensure that we can continue raising vital funds towards the care and support of those in need across the region.”

Acorns provides specialist palliative care to life-limited and life-threatened children and young people, as well as support for the family. In the past year Acorns has provided care to more than 870 children and over 1,090 families, including those who are bereaved. 

The network of Acorns retail shops across the Midlands raises around £1.1million per year, which helps to meet the running costs of the hospices and Acorns care in the home, which stands at £10 million per year.

Donating good quality items including clothing, shoes, toys, books, CDs and DVDs and household goods is a quick way to support Acorns and all profits made go directly back to the charity.

Acorns is appealing for more volunteers to put their spare time and talent to good use at one of the charity’s 55 retail shops. For more information about volunteering opportunities, please visit 





Photo caption: Grand reopening… Deputy Mayor of Lichfield Peter Hitchman with Lichfield shop manager Gloria Montford and her team, Acorns Head of Retail Val Hammond, Acorns Retail Coordinator Kevin Breen.

Photo caption: The new-look store.

For more information or for interview, photograph or filming opportunities, contact the PR and Communications team:

David Chamberlain: 01564 825020 / 07817 612422 /

Nicki Robinson: 01564 825062 / 07814 302153 /

Jamie Perry: 01564 825063 / 07971 913042 /



Notes to editors:


  • Due to the sensitive nature of Acorns care services it refrains from using the words ‘terminal’ or ‘terminally ill’ in its press releases and public communications when describing the children who use Acorns and the conditions that they have. Instead, Acorns uses the words ‘life limited’, ‘life limiting’, or ‘life threatening’. Acorns kindly requests that you respect this in your communications when referring to Acorns Children’s Hospice. Acorns children have a lot of living to do. Thank you.

  • This year Acorns is celebrating its 30th Acorns in Birmingham, Selly Oak was opened in 1988 by HRH Diana, Princess of Wales. Acorns in the Black Country, Walsall opened in 1999 and Acorns for the Three Counties, Worcester opened in 2005. To find out more about this year’s 30th celebrations and how you can get involved, visit


  • Acorns is currently the UK and the world’s largest children’s hospice charity, as measured by the number of children who we are helping to care for.


  • It costs nearly £10 million a year to run our care services providing care for the child and support for families. Acorns relies heavily on the community to fund the majority of its activities.