This was the magical spine-tingling moment when around 60 singers took shoppers by surprise as they suddenly burst into song in a giant flash mob at the official opening of Acorns new charity superstore in Tewkesbury.

The singers, who pretended to be ordinary customers, were captured on video as they flooded the aisles and hit an emotional high note at the launch of the brand-new Acorns Children’s Hospice store on High Street.

The i-Sing choir, which has clocked up millions of hits online with viral videos, targeted the shop which sells everything from fashion to toys and to furniture and homeware to raise money for the vital care of children with life limiting and limiting conditions and support for their families.

Shoppers were startled when they started singing Shine by Emeli Sandé.

Acorns Children’s Hospice opened the shop today (Friday 24 May) in the former M&Co retail unit. The shop boasts top-quality pre-loved items for all the family at fantastic prices.

Gary Pettit, Director of Retail at Acorns, said: “This was a truly magical moment as the sounds of the choir rang out to ‘Shine’ a light on the vital care we provide for life-limited and life-threatened children.

“Our shops play an important role in raising funds towards this care, and is one of almost 50 shops in operation.”

He added: “This is our first ever shop in Tewkesbury and shoppers will find our complete range of pre-loved items, plus more bargains than before all under one roof.”

Acorns Tewkesbury superstore in located in the middle of the town centre and is home to top-quality fashion, shoes, accessories, toys, books, homeware and furniture.

The store was officially opened by Tewkesbury Mayor Paul Jones and his Consort Idessa Tustin.

Gary added: “Whether you’re looking to refresh your wardrobe, treat your child or renovate a room, our superstores have everything you need! And remember, proceeds from every item sold will help us continue to be there for local children and families.

“Help can’t wait for families who are in urgent need of our lifeline care and support. Thanks to people shopping at Acorns, we can continue to raise the funds we need to ensure no family caring for a life limited or life threatened child ever faces their journey alone. Together, we are stronger.”

Acorns Children’s Hospice provides specialist palliative care for babies, children and young people with life limiting and life threatening conditions, and support for their families.

In the past year, the charity has cared for more than 750 children across the West Midlands, and supported almost 1,000 families, including those who are bereaved.

This care and support is provided from Acorns three hospices, based in Birmingham, Walsall and Worcester, and in the community.

Acorns needs around £30,000 each day to provide its children’s hospice care, with two thirds of that amount coming from generous donations and fundraising by the local community.

Help can’t wait. Donate to Acorns today by visiting www.acorns.org.uk/donate